& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike for the promotion of women's sports and held fitness activities "N + TC Tour" kicked off in China, female consumers in the world's largest sporting goods production the commercial territory's role has never been so important, the Chinese market is no exception.
March 8 this day, Shanghai New Jiangwan City in Yangpu District, Road No. 99 football pitches, a huge white awning sprung. Full of rhythmic sound of music and passwords, 1000 wearing a printed fluorescent "hook" movement vest women, follow the beach volleyball world champion Zhang Xi, the world sprint champion Allyson Felix and professional fitness coach together, complete a continued full four hours of aerobic exercise.
Campaign rally This has meant carnival, in fact, is for the promotion of women's sports Nike held fitness activity that is named "N + TC Tour", Nike hopes this year to further develop China's women's sports market .
The band held a similar tour in each city, after Shanghai, the Nike team will continue in Hong Kong, Taipei, Guangzhou and Beijing do the same thing, and to organize the women of different number of kilometers road race events in April.
Early in the 1980s, Nike has realized the potential of the female market, but the market has never been taken seriously as now. Last October 22, the official opening of the New York Nike Nike Women 2015 Spring Series, when the company's CEO Mark Park represents to 2017 fiscal year, Nike's goal is the income scale female product lines from $ 5 billion today increase to $ 7 billion. A month later, in an important business district in Shanghai, the ICC iAPM four, Nike China's first woman to experience the store opened.
This is the world's largest sports Retro jordans for sale brand sound positive momentum vastly into women's sports market. Considering the female consumers of sports attire in addition to the requirements of easy to use, also called fashion, in product design, Nike began to frequent cross-border cooperation with fashion designers, designers are listed in the list of its cooperation German designer Johanna Schneider, there are Japanese fashion brand Sacai. And all these designers cooperation models in China for sale.
But only look better products far from sufficient to establish superiority in this new market, either Adidas or New Balance are planning to open up China's massive female market. So Nike think we need to do further - to consumers disseminate health knowledge to guide their lifestyle changes.
"Our biggest problem is not to keep up with the question, is how can guide it, to allow consumers to have a brand that is always with me and went to see farther and more interesting things." Nike Greater China Senior Communications Director District HuangXiangYan said.
will be launched N + TC Tour and open enrollment news in China, the earliest in the first micro-channel and Nike + platform release. Nike + Training Club (N + TC) and Nike + Running Nike developed two health tracking application, the former mainly for women, in more than 100 training programs, coaching in the form of video clips of demonstration exercise movements; the latter is a Record actors running mileage routes App, and marked running shoes situation and weather conditions. Each completed one kilometer, the participants will be heard kilometers headphones by its push notification and pitch, running over, some people voice prompt will tell you just beyond themselves.
Nike opinion, whether you download the N + TC or download Nike cheap jordans for sale mens + Running suggest that you would be their target audience, this activity may be of interest. In the world, currently has 9,000,000 female downloaded Nike + Running, most of which are heavy users of this App, or that is running cultural currents fans.
In China, running and fitness culture is popular with incredible speed, Iris Lin living in Shanghai is a city of runners. Iris in fashion retailer IT group work, from 2013 started using Nike + Running. 2-3 times a week running her unshakeable habit, and the running theme Share data circle of friends. Apart wearing Nike + FuelBand bracelet, substantially all of sports equipment came from Nike. For her, running to earn Fuel Points FLAC ring record to make sports more interesting.
"In addition to N + TC and Running, I will hand App Nike + Fuel ring," Iris told news reporters interface, "Every day I give an amount set itself is sure to go to 2000 meters, I think this is an incentive because I spent more than a year has now become a habit, basically can not stop. "
Iris Lin circle of friends to share the running score
by N + TC and Nike + Running these two applications, not only Nike also formed a new community to provide services to female consumers, provided by these data-sharing App for Nike.
"You may think that someone going to eat after work, you're going to exercise, you are alone, in fact, today there are 999 individuals and the same." HuangXiangYan told news reporters interface.
Of course, these data also help determine the female market and design products: for example, the habit of running a city, day or night, if you prefer a city at night, Nike will join some of the security considerations in product design; In addition, Asia, Europe and the Americas have their popular sports, different cheap foamposites sports, women's underwear consumer demand for sport will change.
like this woman tried to grab Iris Nike wants consumer groups, in China they are now mainly concentrated in the cities. November 2014, the world's second woman Nike store opening in Shanghai, in HuangXiangYan view, Shanghai women absorb knowledge, changing lifestyles, changing values, faster, and high degree of acceptance.
N + organized such an event TC Tour, but also the social order through social media, word of mouth, increasing exercise habits of proportion in Chinese women. Throughout the Greater China, Nike total 60 around core fitness coach, Nike design activities, together abroad for training.
"When the brand forward in helping consumers, only way to form the mainstream values, when one thing is not the mainstream values ??of the time, it is difficult to raise the participation rate." HuangXiangYan said.
But Nike also know that everything fell on the final sale of the stores, here is the brand and the consumer real local contact occurs. Nike manufactured atmosphere. On the training of the sales staff, there is a principle of Nike athletes for athletes, not a salesman for athletes.
Nike in Shanghai Huaihai Road, officially called the manager of Coach (coach), the staff is the Athlete (Athletes), and the store manager is itself Guangzhou half marathon champion horse. Because there is experience and knowledge of professional training, the staff know a person to run five kilometers which will need to overcome the physical and psychological difficulties faced, how the final product was suitable for him.
"From 2014 to 2015, the relationship between brands and consumers have been satisfied with me just let you love me, but more that I lead you." Market research firm Millw Cheap air jordans for sale ard Brown Global CEO Wang Xing of the interface news reporter said.
Nike woman official micro-Bo, they specifically for female consumers the latest release of the brand slogan, "only more like," Look, if you put two words together with the Brazilian World Cup slogan "Bo everything", you will find This type of propaganda slogans are close to imply stimulating Nike and consumers to establish principles closely linked.
2013 In October came the Nike Women's Marathon in San Francisco, at the end position, the San Francisco firefighters who will wear a decent suit, holding a flag of blue-green color boxes with white ribbons, waiting for every girl, and Tell her you just completed your marathon, the box is printed with Nike Logo triangle Tiffany necklace. In HuangXiangYan eyes, this experience is very important, "Everyone will think my first marathon was completed in this case, so we think it is a celebration."
"Nike existing technology products, but also the emotional contact, but now lead the formation of a consumer advocate, if consumers are willing to follow, then, Nike can continue to build a better eco-system." Wang Xing said.
Whether it is marketing activities, spring and summer women's new products, provide information and services for the digital community, or the line store consumer experience, all of which put together a comprehensive marketing plan is Nike in China, but if you stand far point of view, will feel they seem to only do one thing: on a piece of land is zoned as a big circle, so that more women come in. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Four Seasons Bear shoes)Time
continuation of 50 years of brand glory, to promote all kinds of extreme sports, art, music and cultur Retro jordans for sale e, through the spirit of the brand "Off Wall" by The VANS in June 9, 2017, with the world, in Taipei, Huashan Legacy music performances, held House Of Vans Asia Tour Taipei station activities. About House Of Vans (HOV) which will bring back the activities, we further collected House Vans Taipei station Of three key, help readers to participate in activities to do early. street art
in addition to the exhibition on behalf of VANS history HERITAGE SHOWBOX synchronized with the international, on behalf of the various elements during the VANS show, Taiwan Kustom Kultrue AIR RUNNER on the first chair full of southern California flavor Knight art scene creation famous street art leader City Marx, COLASA Hazzy, Boom, and Sunstar for the preparation of typecasting characters, the see figure of the large wall will also Complete Skateboard transplanted to HOV Taipei station, Taipei station show in line with the characteristics of graffiti, a comprehensive international and the cultural event, coming in at House Of Vans Taipei station launched. music performance
VANS in Taiwan held an important milepost, House Of Vans Taipei from the music culture meaning, important VANS P SCO LEO, assembled! King, TRASH and 9m88 four groups of distinctive music groups, many rich music show, mutual competition play the charm of the stage, the House Of Vans in Taipei the station will bring the participants unforgettable music experience. transformation workshop experience
shoe culture as an indispensable and important part of Mark Ong and Sue Anne formed by Lim - Singapore legendary custom shoes unit Sabotage (SBTG), not only the first official visit to Taiwan, and the introduction of House Of Vans activity Workshop activity from Custom Culture experience, SBTG will lead the cheap jordans for sale transformation of the participants the one and only VANS shoes, "the spirit of Off The Wall to reproduce the limit".
brings together music, art, culture, food, a full range of events and is free of charge. Don't forget to take the June 9th sky down and join in this rare street event.
House Of Vans Asia Tour Taipei station 〉 activities every athlete has a more or less glorious time during his career, like the Michael Jordan on the basketball court that always gives us a deep impression. And Derek Jeter, who is on the baseball clay court, soon after his retirement, fans must have missed the past. In the history of the journey, accompanied by Yankees captain's shoes are also quite noteworthy. Foreign websites Nicekicks finishing Jeter classic moments over the set, through the review can get us back at the time of the game, to bring in the baseball Jeter immersion time, but also for the stadium he farewell salute again. 5. career last, All-Star, Game
, even though it was the last All-Star game of his career, seemed to have a heroic Derek Jeter, who led the league with a performance of two. This dress is exactly Jordan Brand for his new boots Memorial design. The shoes have a Jeter career related schema, symbolizing his wonderful baseball career. 4. home final hits, hits
American time 9/25 Derek Jeter in the Yankees home last battle, still play his amazing skills, in the nine inning, the next half to hit the end of the game. At this point, the foot of the Jordan Jeter Lux is undoubtedly added more glory. The title of 3. Mr. November
2001 season, the United States suffered 911 terrorist attacks, in all walks of life in the hood ridge panic and dangerous atmosphere, the Yankees still advance to the world series, and won four straight attempts. Cheap air jordan 12 ovo In the fourth championship game, a dogfight to extend the match in the 10 inning, then Jeter good use of good home run, helping the team win at 11/1 in the morning, to tie the series, and won a resounding title for his Mr. November. Even if he finally lost his opponent and lost the title, the Air Jordan 9 PE, who was still wearing it, was still impressed. 2. Mr.3000
3000 ANN, this milestone represents a remarkable and excellent pronoun for baseball players and has a very profound meaning. 2011/7/9 Derek Jeter joined the ranks of 3000 security, in order to commemorate this special occasion, Jordan Brand introduced for him DJ3k called Memorial combo suit. 1. Jeter Dynasty
2000, Derek Jeter is known as may become a 'Great Yankee' player, in his outstanding performance, almost dominate the world competition, and consolidate the Yankees Dynasty, successfully obtained the Title Three medals. Also 〉 published yesterday by FILA invited to participate in the autumn and winter of 2015 new series, personally hand in hand by double deduction brand spokesperson Jungle Yang and Zhang Jinglan in the first two people to dress up the handsome boxer debut, brilliant performances of professional sports series, and both for sports fashion series of lovers, multi style through different styles of dress to highlight the FILA this year winter brings! Manager Chen
opening activities every time FILA will bring a brilliantly detailed explanation for its products, this year's winter sports fashion brand aimed, and extends to the field of transboundary movement will take the demand of wear life, full range of products in the autumn and winter of 2015 launched "X" fashion movement ", through professional sports and SPORT STYLE two core sports fashion design, to create a cheap jordan shoes for men rich product line, to provide consumers with amazing shape selection. At the same time in the clothing material innovation resorted to self luminous light storing fiber "and" three storey "SOFT SHELL" waterproof breathable new functional material, shoes have enhanced efficiency shockproof buffer rubber "bottom" kinetic design technology, adopt the classical pattern, colorful printing, fine tannin as elements. FILA new season brings energy full brand highlights.
Jungle Yang Hu other new storage, not only a clever boxer and show strong chest, show FILA 2015 winter series of professional sports, although with the 50 session of the Admiralty as the emperor throne missed, but after 12 years of performing arts training, admission work, physical and life are in the peak state, hopes all zero, battles Admiralty 51.
then Jungle Yang dressed in a denim cotton cross stitching material case grain fit shirt collocation wine red slim trousers and retro sneakers, even in winter is approaching, there is no limit to the self Jungle Yang, also on weekdays through intermittent exercise fitness, maintain the body line.
and Zhang Jinglan with big autumn turtleneck tannin mix dress debut, she has a strong dance foundation, recently a lot of overweight Taebo and air yoga. FILA brand "double spokesmen" invariably demonstrate the love and persistence of sports, and faithfully embody the brand declaration of FILA 2015, "no limit, only forging". professional sports Sport:Personal Performance independent training series
FILA TRAINING series, to FIT, &, FUNCTION for the design axis, a full range of single products, not only the main push personal tailoring contours, more equipped with moisture absorption, perspiration, high ductility and 3M reflective materials, such as f unctional details. The autumn and winter of 2015 launched the first new material science and technology more "light storing fiber", in the daytime absorbs sunlight or indoor lighting light, make the fabric to light storage effect at night exercise can provide active light source, without any visible light, automatic divergence green, reduce the reaction time of the sudden accident, to enhance the initiative. Night movementIn order to commemorate the
brand? AND1 from the creation of 93 years since 20th anniversary,? AND1 will launch a commemorative set to celebrate this important moment, set contains the classic basketball style? AND1 Chi and Tai training shoes? AND1? Tochilln?, and the shoe body is also printed with the 93~13 logo to add 20th anniversary? By unique, this is in Japan? 20th Anniversary Limited Edition commemorative set.
source: flightclub?Air Jordan 11 this year in addition to the end of the fixed wave tube offensive, in advance to send the Air Jordan 11 Low this batch of vanguard, yesterday in Taiwan also sold is expected to last a color stage, this series of foreign "Infrared23" to refer to the production although not mainstream color combinations, but the use of a large area of black with red detail embellishment, small individuals for their collocation degree still full of confidence, popularity should be no matter what is more durable, and buy a pair of good shoes will wear his kingly ah!
source: Sneaker PoliticsWhen
Air Jordan XVI first appeared in 2001, it was the second time that Michael Jordan had retired. Wilson Smith designed the Air Jordan XVI under the guidance of Tinker Hatfield, inspired by the challenges that Michael Jordan has faced in his career.
"when Michael Jordan retired for the second time and everyone t cheap jordans online hought he was going to switch from player to team owner, the changes gave us the inspiration. "Wilson Smith explains. The design of
Air Jordan XVI comes from the research and improvement of shoes before. "We saw improved space on the Air Jordan XV. We can make these shoes more flexible and more natural with the feet. "Wilson Smith says.
so, Wilson Smith realized this idea in a distinct and unique way. According to his description, the design team will be visible to the science and technology, such as Air Zoom in the forefoot and heel cushion, blow molding Nike Air shock cushion, cleverly combined with fashion. This is the Jordan product, again using the visible air cushion and allowing it to blend smoothly with the entire design.
and Tinker Hatfield proposed the idea of detachable shoe covers, making the design of Air Jordan XVI more revolutionary. This Air Jordan XVI let the wearer in two other switches to the White/Midnight Navy color, the shape of the shoe cover is installed in a white dominated home court version, and take off the shoes of the other is based on blue road style.
now, even after 15 years, this unique design still stands out in the Air Jordan series. Although the Air Jordan XVI is one of the last shoes worn by Michael Jordan since its comeback in 2001, it has also become a favorite among many Jordan Brand basketball players. The Air Jordan XVI in Ray Allen memory
's two NBA championship, the ten NBA all star Ray Allen, is no stranger to Air Jordan XVI. In Milwaukee Bucks when he often wears Air Jordan XVI player version of play. Then, in the last few years in Miami, Ray Allen picked up the love of the shoes and put on the exclusive player version again.
remembers 〉Nike Roshe Run because of its simple appearance, since the 2012 debut will continue to launch a number of changes in style, technology and material collocation for application of this pair of shoes is very diverse, and has recently published a number of extremely rare, but also very special Nike Roshe Run 'Grimm'. By Nike Tinker Hatfield to Roshe Run senior designer version for middle basal redesign, in cooperation with NBCUniversal, is under the program 'Grimm' in a limited version of each actor, in each pair of Roshe Run are printed with their head mark, and the important thing is that in this pair of shoes in the auction proceeds will be Doernbecher donated to the children's Hospital, interested friends can search on the eBay website.
source: ComplexThe best running shoes in summer experience the thrill of the blast
in recent years, running has become a national sport. Athletes pay more and more attention to running equipment, pay attention to professional and personalized sports shoes, and are paid more attention to by every runner. To provide the best quality of running equipment in North America leading sports brand UNDER ARMOUR for the majority of the movement, the launch of the annual flagship UA SPEEDFORM shoes: "APOLLO", with "great light" and "colorful" two hit color appearance characteristics, emphasis on personality and professional grab equipped runners eyes.
UA in order to repay the fans support, while allowing more movement to experience the "UA SPEEDFORM APOLLO" extraordinary charm, especially in this month launched the "UNDER ARMOUR" in a pair of shoes, 8/16 (six) colorectal Miramar four department store floor held the first field experience activities, in addition to the full range of UA SPEEDFORM APOLLO "shoes experience, the site also arrange interesting sports experience points, as long as during the event to experience, will give gifts, a chance to get the UA coupons, welcome to enjoy running and the consumers want to challenge yourself to join in the physical limits," UNDER ARMOUR "shoes experience exciting activities. "
UNDER ARMOUR .8/16 shoe experience activities" (six) 14:00~18:00 @ straight four department store building UA Miramar counters (three Taipei Road, building 4, dedicated 22) APOLLO UA SPEEDFORM to run the new experience
"UA SPEEDFORM APOLLO" UNDER ARMOUR uphold excellence consistent, more than previous design shoes, particularly well and garment factory cooperation, with a new UA material to build innovation era row sport shoes. The UA special material innovation uppers, lightweight and flexible, fully fit, a foot second layer of the skin, do the best to help runners for each movement when the "UA SPEEDFORM APOLLO"; the world's first seamless heel cup, the heel and the shoe body is integrally molded, like as the Holy Grail of supporting feet., of course, is impossible...
But in view of
during Paris fashion week, Teng Yuan Hao has indeed very close relationship with Louis Vuitton, fragment design x Louis not only frequent upper Vuitton jacket, and on foot x Louis Vuitton model Supreme sneaker; in addition to the exposure of the fragment design with Louis Vuitton series of new preview. Supreme x Louis Vuitton is not Teng Yuan Hao's flamboyant style dishes, but in view of the close relationship between the two sides, in advance for the blockbuster cooperation fragment design x preheating Louis Vuitton no ground for blame; cooperation square debut by Paisley with both the logo pattern and cute, luxurious leather bear. Since Teng Yuan Hao is generous, frequent LV appearance, it seems that the follow-up of two pounds of cooperation, some look forward to. handmade shoes brand REGAL Shoe& Co. in the history of inheriting the brand classic design, but also through scientific and technological research and development and innovation concept, brought the exclusive design of Boa system. REGAL Shoe& Co. replaces the laces of traditional lace up shoes with Boa system locks. The classic Wing Tip details are still exquisite and elegant. In 2017, the spring and summer limit also selected vibram 1220 soles to match the white cowhide uppers, selling for 59400 yen.& nbsp; & nbsp; & nbsp; With football in India increasingly expanded, US sportswear giant Nike will put more focus on the relevant aspects of the Indian market supplies soccer fields. & Nbsp; & nbsp; & nbsp; & nbsp; Currently, soccer has become India's second-largest sports project is located in popularity after cricket, India Nike introduced a whole series of football-related fields, and also The attendant opened specifically for the football family to sell the independent stores. "India's major cities began to wake up to the consciousness of football, of course, thanks to the game of football by rising exposure, such as the British Premier League. Within the school, such activity is even more evident." Nike India marketing director SanjayGangopadhyay representation. & Nbsp; & nbsp; & nbsp; & nbsp; Nike also said that although did not launch any new products recently, but the company is still overwhelmingly the past in the Indian market with brand Adidas split the world behind, Meanwhile, Reebok also will soon enter the Indian market. Sports industry has become the fastest growing industries in India, according to the market data, India's annual growth rate sporting goods start to rise in the ratio of 30%.
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